If and when you begin to plan your small business strategy, your best friend will be your SEO partner and online search engines...both for doing the initial research and also for planning and executing your advertising. Because you must advertise and no one does phone book advertising these days--unless it's the yellow pages online.
That's where people look.
And there's no getting around it. The world has completely changed in the last 20 years with the dawning of the internet and everything surrounding it, evolving into what it is today. There are so many ways to search for people and things and products and places. You really have no excuse anymore to be ignorant or uninformed. There's an entire globe at the touch of your fingertips. And it's exciting and cool. And I feel that it's our responsibility as good citizens to remain afloat or aware of social issues and global issues and it's so much easier than it once was. The amount of information out there today is absolutely mind-boggling.
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